Business Development & Intercultural Challenges in China

The opportunities of a China market entry have become an increasingly important one for Swiss companies. With a difficult economic climate in many markets, China’s economy has continued to grow over the last years.

This trip offers insights into the success factors of doing business in China. Vietnam - with tremendous market & sourcing opportunities for Swiss companies - is visited as an optional extension.

Within China, rapidly changing demographics, rising incomes, increased consumer spending and an increasingly open business environment have all helped to make the Chinese market increasingly attractive to Western businesses across a variety of industries. Similarly, declining sales in their home markets has forced many European companies to relocate China firmly to the center of their long-term global growth strategies.

Wherein lies the attractiveness of this country for foreign companies? In addition to the market growth, China has tremendous human resources at its disposal. The government invests heavily in education, and is, therefore, bringing about a rise in the level of education. Many Chinese want to improve their status, and are ready to contribute an extraordinary work-input for that. Thus, for Swiss companies, China is important on one or more levels along the value chain of R&D, procurement, production and distribution. Risks of the Chinese market are also discussed in depth during this study trip: China recorded a deceleration in growth - a major concern around the world. Chinese leaders are trying to support growth to prevent widespread job losses and debt defaults, but they are also facing pressure to push through painful structural reforms such as reductions in industrial overcapacity that would put the economy on a more balanced and sustainable growth path