Go2Markets – App-Game in international Marketing

The App-Game Go2Markets is a text adventure game. The players take on the role of Beat Häfeli, who analyses a new target market for an export company and evaluates a sales partner in this market.

Main sources used for Go2Markets are:

  • Paul Ammann et al.: «Going International - Konzepte und Methoden zur Erschliessung ausländischer Märkte, Versus Verlag Zürich,2012
  • Paul Ammann: merz+benteli – Markteintritt Russland, in: Pepels (Hrsg.) Fallstudien zum Marketing, Herne 2015, S. 331 – 367
  • Apps «Fit2Globalize» und «Fit2Procure»


Project Management
Paul Ammann
Nicole Manojlovic
Arno Justus

Annemarie Strankmüller
Thomas Arlt
App Development

Christof Wyden, GPNet GmbH, Bern

Berner Fachhochschule BFH
Zürcher Hochschule der Künste ZHdK

Many thanks for financial support: Otto Wirz Stiftung and Fachstelle Hochschuldidaktik & E-Learning of Bern University of Applied Sciences
Many thanks for loads of information regarding Russia to Daniel Rehmann

This game was developed with Twine, see: twinery.org: «Anything you create with it is completely free to use any way you like, including for commercial purposes.»