Go2Markets – App-Game in international Marketing

The App-Game Go2Markets is a text adventure game. The players take on the role of Beat Häfeli, who analyses a new target market for an export company and evaluates a sales partner in this market.

«Going International" and the internationalization of companies are important fields of competence for students of the management programs at Bern University of Applied Sciences. Various methods and tools have been developed for this purpose, which are now integrated didactically into the app game Go2Markets. The users learn by playing the game:

  • How to analyze a new export market
  • How to select a distribution partner in a new export country
The management programs are studied by graduate students while working full time. With the app-game, they can carry out the needed self-studies efficiently at their workplace - for example between meetings. The app-game is targeted at digital natives who spend a lot of time with their mobile phones.