Fit2Globalize – market evaluation tool for SME

The Fit2GlobalizeTM method helps companies to assess all the relevant factors associated with the business development in an export market. Using this method, companies can analyze the relevant information in order to develop a country-specific market strategy.


  • is a comprehensive and insightful evaluation tool.
  • its 23 questions put all facts and subjects to do international business on the table
  • weighted answers are taken into account for the strategy process
  • is referring to real sources (IMF, World bank, ...) and provides therefore an objective method for assessment
  • gives answers in full words and prevents emotions to influence the results too heavily
  • is neutral to use (no business interests)
  • provides a detailed description of the criteria and its questions
  • can be used to analyze any market / business combination