Fit2Globalize – market evaluation tool for SME

The Fit2GlobalizeTM method helps companies to assess all the relevant factors associated with the business development in an export market. Using this method, companies can analyze the relevant information in order to develop a country-specific market strategy.

List of the questions used in Fit2Globalize™ - lead you through the weighting and evaluation of the following questions.

Questions regarding ability to win - concerning the distribution partner

  • How do you assess the quality of the marketing actions carried out by the distribution partner?
  • How do you assess the sales quality of the distribution partner?
  • How do you assess the quality of the after-sales services carried out by the distribution partner?
  • How well is the image of the distribution partner rated by the end-customer?
  • How is the financial situation of the distribution partner?
  • How do you assess the technical know-how and abilities of the distribution partner?
  • How strong is the commitment of the distribution partner?

Questions regarding "ability to win" - concerning the exporting company

  • How do you assess the quality of the partner management of the exporting company?
  • How do you assess the quality of the processes of the exporting company? (parts supply, pre- & after-sales services, problem management,…)
  • How do you assess the competitive position of the product in the export market?
  • How are our capacities and management attention?
  • Other question? Which other factors are important to define your strengths/weaknesses in the export market?