Fit2Globalize™ supports you to

  • assess the attractiveness of an export market you are active in
  • assess your ability to win in this market- including the assessment of your distribution partner

Go to "Projects" and push the + sign to start a new analysis-project.

Fit2Globalize™ is a strategic tool used in the Executive MBA in International Management at Bern University of applied Sciences, Switzerland.

Based on your answers you will get four results

  • Overview of your assessment of market attractiveness and ability to win
  • Comparison of assessment of up to three people
  • Positioning of the export market in the "market attractiveness / ability to win" matrix
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