Fit2Globalize

The Fit2GlobalizeTM method helps companies to assess the relevant factors associated with the business development in an export market.

Fit2Globalize™ supports you to
 

  • assess the attractiveness of an export market you are active in
  • assess your ability to win in this market- including the assessment of your distribution partner 

Go to "Projects" and push the + sign to start a new analysis-project. 


Based on your answers you will get four results 
 

  • Overview of your assessment of market attractiveness and ability to win
  • Comparison of assessment of up to three people
  • Positioning of the export market in the "market attractiveness / ability to win" matrix
  • SWOT: Major Opportunities/Threats, Strengths and Weaknesses based on your answers

The results of this assessment are used to define improvement projects to be more successful in the export market.

Fit2Globalize™
 

  • is a comprehensive and insightful evaluation tool.
  • its 23 questions put all facts and subjects to do international business on the table
  • weighted answers are taken into account for the strategy process
  • is referring to real sources (IMF, World bank, ...) and provides therefore an objective method for assessment
  • gives answers in full words and prevents emotions to influence the results too heavily
  • is neutral to use (no business interests)
  • provides a detailed description of the criteria and its questions
  • can be used to analyze any market / business combination

The questionnaire will lead you through the weighting and evaluation of the following questions.

List of the questions used in Fit2Globalize™- regarding market attractiveness
 

  • How is the expected growth of the economy of the export country? 
  • How do you asses the political and economic stability of this country? 
  • How high is the sales volume in the target segment in the target country? 
  • What is the expected growth rate of the target segment for the next five years? 
  • How strong is the competitive pressure in the target country? 
  • How big are the cultural differences between the target country and the home country? 
  • How easy is it to do business in this country? 
  • How volatile is the currency exchange rate? 
  • Other question? Which other factors define for you the attractiveness of the export market?

List of the questions used in Fit2Globalize™ - lead you through the weighting and evaluation of the following questions.

Questions regarding ability to win - concerning the distribution partner
 

  • How do you assess the quality of the marketing actions carried out by the distribution partner?
  • How do you assess the sales quality of the distribution partner? 
  • How do you assess the quality of the after-sales services carried out by the distribution partner? 
  • How well is the image of the distribution partner rated by the end-customer? 
  • How is the financial situation of the distribution partner? 
  • How do you assess the technical know-how and abilities of the distribution partner? 
  • How strong is the commitment of the distribution partner? 

Questions regarding "ability to win" - concerning the exporting company
 

  • How do you assess the quality of the partner management of the exporting company? 
  • How do you assess the quality of the processes of the exporting company? (parts supply, pre- & after-sales services, problem management,…) 
  • How do you assess the competitive position of the product in the export market? 
  • How are our capacities and management attention? 
  • Other question? Which other factors are important to define your strengths/weaknesses in the export market?

Based on your answers you will get four result
 

  • Overview of your assessment of market attractiveness and ability to win 

  • Comparison of assessment of up to three people 

  • Positioning of the export market in the "market attractiveness / ability to win" matrix 

  • SWOT: Major Opportunities/Threats, Strengths and Weaknesses based on your answers 

The results of this assessment are used to define improvement projects to be more successful in the export market.